At Insiders, we believe in an inno­va­tion strategy that creates genuine closeness: openness, strategic intuition, and a dash of entre­pre­neu­rial courage on all sides make all the dif­fe­rence. In his latest article, Bernd Hoeck reports on how Insiders creates inno­va­tion through regular exchange and closeness to its own customers. This mix not only promotes product quality but also fosters genuine col­la­bo­ra­tion. The result is solutions that not only work but also inspire.

Why is customer proximity essential for us?

Impulses from within: We listen carefully when our customers express their needs—innovation often begins where real requi­re­ments arise, not behind closed doors.

Reaching our goals faster together: Through close coope­ra­tion, we shorten decision-making processes, minimize risks, and con­ti­nuously improve our offerings.
Genuine win-win situa­tions: When the product is optimized, everyone benefits—our customers, our team, and ulti­m­ately the future viability of our solutions.

Our inno­va­tion process

Strategic openness: We are sensitive to new ideas – the best ideas often come from our customers‘ everyday work. Bold expe­ri­ments: Small pilot projects enable iterative impro­ve­ment – instead of taking big, risky leaps.

Part­ner­ship-based deve­lo­p­ment: Customers remain our com­pa­n­ions – their feedback flows directly into opti­miza­tions.

Con­clu­sion: For us at Insiders, proximity is not an option, but a duty. Because true inno­va­tive strength arises when strategy, courage, and the cus­to­mer’s per­spec­tive go hand in hand. This not only makes solutions better – it makes them relevant.

Regular design circles

This year, we are once again hosting a number of design circles in which we tackle industry-specific chal­lenges with customers and improve our solutions together.

You can find out more about the events and our inno­va­tions in the article.