Stacked steel sheets in a manufacturing facility with workers in the background, featuring the thyssenkrupp logo

    thyssenkrupp Materials Services

    thyssenkrupp Materials Services is the largest independent materials distributor and service provider in the Western world. With approximately 380 locations in more than 30 countries, the company offers a unique variety of materials, raw materials, and services—totaling more than 150,000 products. Approximately 15,900 employees serve more than 250,000 customers worldwide.

    To efficiently process inquiries and orders—even those submitted in free-form, such as in a freely worded email or as an attached document—thyssenkrupp Materials Services relies on smart ORDER from Insiders Technologies. In fiscal year 2021/22, the system processed more than 1.5 million line items—across ten subsidiaries at more than 80 locations in nine countries.

    Thyssen-Krupp 400x200
    Industry

    Industry

    Materials Trading / Industry

    IL-WebClient-Mobile-Mobile

    Product

    smart ORDER

    IL-Extensive-Reporting-Comprehensive-Reporting

    Volume

    >1.5 million positions per year

    PG-Proalpha-400x200

    Proalpha GmbH

    www.proalpha.com

    Factory

    Industries

    Industry 1, Industry 2, Industry 3

    Objective

    Target Industries

    Industry 1, Industry 2, Industry 3

    Team

    Employees

    Number

    unnamed

    "For us, customer-friendliness also means not forcing customers to use EDI or our online store, but rather accepting their inquiries and orders via email or document as well and processing them as quickly as possible. With smart ORDER, we can efficiently manage the existing diversity."

    Dr.-Ing. Arne Conrad,
    , Digital Technology Office, thyssenkrupp Materials Services

    Project Overview

    Nationwide Production Launch in 14 Weeks

    It took just 14 weeks to go from a proof-of-concept with a single sales office to a Germany-wide rollout. The solution was subsequently rolled out internationally across ten companies.

    More than 1.5 million order lines processed automatically

    In fiscal year 2021/22, more than 1.5 million order lines were processed using smart ORDER. Processing time was noticeably reduced, and the need for manual intervention was significantly decreased.

    More Time for Personalized Customer Service

    Automating routine tasks in order processing frees up significant capacity within sales teams for personalized customer service—thereby unlocking new sales potential.

    What was the
    initial situation?

    • A high volume of incoming inquiries and orders via informal email or as structured documents—from more than 250,000 customers in more than 30 countries
    • Orders often lack unique item IDs and vary greatly in format and structure
    • Manual order entry, processing, and transfer to the ERP system is very time-consuming and tedious
    • Valuable sales time was spent on low-value-added routine tasks rather than on individualized customer service
    • The solution had to function within a complex organization comprising ten subsidiaries, more than 80 sales offices in nine countries, and five languages

    Why the decision
    Insiders?

    • A comprehensive evaluation led to a proof of concept with smart ORDER
    • Impressed by its ability to extract information from highly heterogeneous and loosely structured documents
    • Close, solution-oriented collaboration between IT, business, and product experts at Insiders Technologies
    • Seamless integration into the SAP ERP system

    How was the solution implemented?

    • Agile Approach: Pilot version for a sales office in eight weeks, Germany-wide rollout after another six weeks
    • Close coordination between business users, the Digital Technology Office, thyssenkrupp Schulte’s Digitalgarage, and Insiders Technologies
    • User training via training sessions, user manuals, videos, and FAQs—even under pandemic conditions
    • Dedicated team of data analysts, process experts, and product specialists for continuous weekly improvement sessions
    • Change management support with clear communication of the benefits and a dedicated Microsoft Teams community

    How can success
    be measured?

    • More than 1.5 million orders processed using smart ORDER in fiscal year 2021/22
    • Significant reduction in order processing time
    • Significant reduction in manual intervention compared to the previous process
    • More than 600 users at over 80 locations in nine countries work with the solution every day
    • Continuous improvement in recognition performance through weekly analysis and optimization sessions using Power BI reports

    What are the next steps?

    • Automated Verification of Order Confirmations: New Use Case Already Being Implemented
    • Automated processing of material certificates: another use case also being implemented
    • Identification of additional application areas for AI-based process automation at the initiative of the subject matter experts

    Insiders Benefits

    Flexibility as a Modular Principle

    Insiders solutions can be integrated in a modular fashion into existing processing chains and system landscapes and customized to allow new technologies to be tested without disrupting operations.

    Continuous Innovation

    Regularly introduced new AI technologies and proactive optimization suggestions ensure continuous efficiency gains, with future potential also coming from Insiders Cloud and LLM-based process automation.

    Partnership on Equal Footing

    Approachable, solution-oriented, and clear communication—this is how close, proactive collaboration fosters rapid innovation cycles.