Take Your Business to the Next Level
Published: October 24, 2023
Last update: September 15, 2026

Unlock the potential of intelligent automation and empower your employees with Cognitive Automation World
by Pascal Bornet
The Major Challenges Your Company Faces Today
Thanks to the groundbreaking success of ChatGPT and the rapid rise of everything related to artificial intelligence, almost everyone has heard the term “Intelligent Automation” at least once.
But Intelligent Automation (IA) isn’t just another buzzword.
When used effectively, it unlocks your company’s full potential. Today, businesses around the world need to modernize their processes to become more efficient, customer-focused, automated, and digital. And this is exactly where Intelligent Automation plays a crucial role.
Intelligent Automation is a powerful tool for improving the customer experience and boosting your company’s productivity and efficiency.
It is one of the most important factors for competitive advantage in today’s business world. Intelligent automation can help you solve your company’s most pressing problems and, for example, guarantee fast, high-quality customer service or efficient invoice processing.
Insiders Technologies’ automation platform, Cognitive Automation World, is ideally suited to help you sustainably increase your business success with an innovative combination of AI services and technologies.
This article illustrates how.
The 4 Core Capabilities—A Framework for Explaining the Performance of Intelligent Automation
Intelligent Automation automates the tasks of knowledge workers (orig. “knowledge workers”) by mimicking their four core capabilities: Seeing & Recognizing, Executing, Speaking, Thinking & Learning (Translator’s note: in the original, Vision, Execution, Language, Thinking & Learning).
Intelligent technologies are capable of supporting and enhancing each of these key capabilities. This equips your company with exactly the tools it needs for sustained success in the digital age.
Computer vision technologies give machines the ability to see and enable computers to perceive, interpret, and understand visual elements in their working environment. This includes, for example, the recognition of objects, signs, or text. In the context of intelligent automation, this specifically involves the use of AI-powered, intelligent document processing software (IDP) for document and image capture, video analysis, and the identification of biometric information. Intelligent Automation supports your team in these essential areas and helps you serve your customers even better.
Insiders Technologies’ Cognitive Automation World, for example, includes advanced computer vision technology that enables the accurate capture of data from invoices, ID cards, and receipts—even from the most challenging handwritten content—as well as forms, contracts, or other business documents. This industry-leading precision significantly improves your automation processes.
This fundamental capability focuses on the executive aspect of intelligent automation—that is, the actual execution of tasks. It encompasses any task that a person can perform with the help of a computer and that is guided by data analysis. These include transactional, repetitive, rule-based tasks such as filling out forms, forwarding information, or creating and sending emails. This capability forms the foundation for end-to-end automated business process execution and serves as the link that combines the relevant technologies of the four core competencies.
Supporting the day-to-day tasks of your knowledge workers is the key to any effective and successful automation strategy for your company. Insiders Technologies’ Cognitive Automation World offers state-of-the-art AI services for this purpose, for example, for the automated processing of insurance claims or logistics-related documents such as invoices and shipping. The Insiders Marketplace includes ready-to-use, pre-trained automation services for a wide range of industries and business areas that can be seamlessly integrated into your existing infrastructure.
To complement these standard AI services, Insiders Technologies has developed the Service Builder. This is a user-friendly, no-code, AI-powered automation tool that enables users to quickly and intuitively create their own customized AI services. Thanks to the integration of large language models such as ChatGPT, no programming knowledge is required to use the Service Builder to design, create, and deploy your own endend-to-end automation solutions using the Service Builder.
Language capability enables machines to read, speak, write, interact with, and interpret human language. Intelligent automation in the field of language revolves around interactions with customers, business partners, employees, and suppliers through various channels such as phone, messaging platforms (e.g., Slack, Facebook, WhatsApp), email, chatbots, or virtual assistants (e.g., Siri, Alexa).
This capability includes key functions such as text translation, information extraction, summarization, sentiment and language analysis, predictive text input, and speech recognition.
Insiders Technologies uses AI-powered chatbots, for example, in its mailroom automation and mobile solutions. These chatbots capture and respond to customer inquiries via various phone, email, text, web chat, and social media platforms. In addition, the system transcribes all conversations using speech-to-text technology.
Machine learning algorithms, including sentiment analysis, analyze these interactions to identify critical issues and customer sentiment. Through visual cues or notifications, this actionable customer information is shared with employees, enabling them to develop tailored solutions to meet customer needs.
This competency generates insights from a dataset through analysis and prediction, to support your employees’ decision-making and provides data-driven guidance for their actions and decisions. It can even trigger automated workflows.
Since the 1990s, AI has been the foundation of everything Insiders Technologies does. The intelligent engine that powers Insiders’ services and solutions is the AI called OVATION. It is the heart of the Cognitive Automation World. OVATION reads, understands, and structures any content. It can process a wide variety of inputs, from simple paper forms to complex omnichannel customer interactions. And it does so with superhuman speed and accuracy.
Advanced technologies for process learning enable OVATION to continuously improve as an assistant to your employees. It observes the decision-making processes of human experts and becomes increasingly efficient and helpful over time. For example, OVATION can learn to be your intelligent bookkeeper and derive specific knowledge—such as your cost centers or general ledger accounts—without additional input or explicit training data. This is achieved by observing your experts, much like a human trainer would.
While each of the individual functions and technologies presented here is of great benefit to businesses, it is precisely their integration that enables more comprehensive and effective applications. By linking these technologies, automation extends beyond isolated use cases to fully automated end-to-endend-to-end processes. The total value derived from the individual use cases exceeds the sum of their individual values.
When the four core capabilities are integrated into a comprehensive Intelligent Automationstrategy and seamlessly integrated into a company’s IT infrastructure, their combined performance becomes truly extraordinary.
Insider’s automation platform, Cognitive Automation World, combines all four core capabilities. Unlike many AI solutions of the past, which focused on solving a single problem, Insider’s modular and therefore adaptable platform makes intelligent automation accessible to anyone who wants to use AI for their business needs.
An Automation Strategy for Your Business
Intelligent Automation (IA) enhances the customer experience, boosts business productivity and efficiency, and delivers a high ROI. It is one of the most important factors for competitive advantage in today’s business landscape.
Insiders’ platform, built on more than 25 years of experience in the field of AI, seamlessly integrates all four core capabilities and simplifies the automation of complex use cases for maximum business success. By automating repetitive and critical tasks, you can optimize your most valuable asset—your employees.
Thanks to intelligent automation, your employees can focus on more creative, value-adding tasks and thus contribute to your company’s success in the digital age.
Insiders’ Cognitive Automation World integrates the four capabilities that enable customers to automate even the most complex use cases and achieve the greatest possible impact. More than 5,000 customers use the advanced AI technology from the most successful spin-off of the renowned German Research Center for Artificial Intelligence (DFKI).
Get in touch with Insiders to learn more about how you can unlock the full potential of intelligent automation.